Here’s a little extract from the article;
THE GOLDEN RULE IS KNOW YOUR CUTTER
“The basic rule is, if you don’t know your cutter and you can’t see the workshop where it’s being handmade, then it’s not a Savile Row suit. It all comes down to the cutter and tailor,” said Hitchcock.
“All this PR bollocks, all this “We are the oldest tailor”. The only thing that matters is going in and asking; ‘Right, who is cutting the suit – is he any good?’” Hitchcock said.
Though reverential of the experience that has been passed down from generation to generation – and he a direct recipient of it – Hitchcock doesn’t reserve admiration for all organisations connected with the Row. The Savile Row Bespoke Association, of which Steven’s firm is not a member, doesn’t inspire any awe in him.
“We’re not part of Savile Row Bespoke Association. I don’t really want to be a part of it, because we do our own thing. We can only make 3-4 a week because I do all the cutting. There’s more tailors here in this shared building, craftsmen, people who make things with their hands than the whole of the west side of Savile Row.”
The nattily attired Steven describes his own style – which is very elegant and well put together – very modestly. Almost too modestly.